MGM Gold and Platinum members - the mid-level tiers in the MGM Rewards program - will be matched to Hard Rock’s highest public tier, ICON. The Mirage used to participate in the MGM Rewards program, and Hard Rock is hoping many of those customers who enjoyed that hotel and casino will transition over to the Unity program now that the hotel has changed hands. While these resorts do make money off of hotel rooms, entertainment, and food, the real money is in the gambling, and the more loyal customers you have, the more profitable you’ll become.
With several different hotel and casino groups along the Strip and elsewhere, there’s fierce competition to get gamblers in the door. They’re practically given out like candy, but there’s a reason for that. If you’ve ever been to Las Vegas, you’re likely familiar with hotel groups offering status matches. Here’s what you need to know about this new opportunity! Why Is Hard Rock Offering a Free Status Match?
The sale of the property means that it has the MGM Resorts portfolio and its MGM Rewards (formerly known as M life Rewards) loyalty program and into Hard Rock’s Unity program, as reported by Miles to Memories.Īnd now, the Unity program is offering a status match for MGM members in a bid to increase business in the coming years. Hard Rock Hotels has officially purchased The Mirage Hotel and Casino in Las Vegas.
